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No. 01Mercato di BellinaShopify

Mercato di Bellina

A specialty Italian market organized for confident discovery.

Mercato di Bellina gift boxes filled with Italian pantry goods on a sunlit patio table
Sector
Italian gourmet ecommerce
Services
Shopify · Catalog architecture · Content design
Priority
Gourmet catalog clarity

Mercato di Bellina needed a storefront that could carry pantry shopping, brand education, recipes, and restaurant context in one calm path.

01

The challenge

The catalog spans olive oil, vinegar, pasta, tomatoes, salts, seafood, recipes, and restaurant touchpoints, so shoppers needed faster ways to understand quality and move by category.

Mercato di Bellina homepage presenting premium Italian gourmet gifts
Mercato di Bellina homepage presenting premium Italian gourmet gifts
Mercato di Bellina Pici Pasta product page with product options
Mercato di Bellina Pici Pasta product page with product options
02

The approach

We shaped the experience around ingredient-led collections, product education, and supporting pages that keep the Bellina story close to the buying path.

Mercato di Bellina extra virgin olive oil collection page
Mercato di Bellina extra virgin olive oil collection page
Mercato di Bellina olive oil product page with origin details
Mercato di Bellina olive oil product page with origin details
03

The outcome

  • Cleaner pantry navigation
  • More confident product discovery
  • Stronger gift and restaurant context
Mercato di Bellina short pasta collection with pantry product cards
Mercato di Bellina short pasta collection with pantry product cards
Mercato di Bellina brands page and customer support content
Mercato di Bellina brands page and customer support content

Deliverables

01Collection hierarchy
02Product detail templates
03Brand and restaurant pages
04Mobile shopping flow
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