Unity Supplements needed an ecommerce system that made protein, creatine, collagen, samples, and bundles easier to compare without losing the lifestyle energy of the brand.
01
The challenge
The offer depends on flavor choice, sample packs, subscriptions, and benefit cues, which can overwhelm shoppers if the catalog and product pages do not explain the decision clearly.
02
The approach
We kept collections simple, made product options visible, and gave benefit language enough structure for shoppers to compare products quickly.
03
The outcome
- Simpler supplement browsing
- Clearer flavor comparison
- Better support for repeat purchase paths
