No. 08Whiskey RoadLifestyle
Whiskey Road
A western headwear catalog shaped for patches, hats, and custom orders.
- Sector
- Headwear ecommerce
- Services
- Shopify · Catalog architecture · Custom order flow
- Priority
- Catalog depth + custom leads
Whiskey Road needed an ecommerce experience that could sell ready-made caps, browse hundreds of patches, and introduce a custom hat program without losing its country-club personality.
01
The challenge
The product system includes hats, patches, collections, accessories, and custom-program leads, so the browsing path had to stay organized while keeping the brand voice visible.
02
The approach
We brought collection browsing, patch detail pages, and the custom-hat inquiry path into one clear storefront rhythm built around fast scanning and strong product imagery.
03
The outcome
- Easier patch discovery
- Clearer custom-order path
- Stronger lifestyle merchandising
Deliverables
01Patch and cap collections
02Product detail layouts
03Custom hat program page
04Lifestyle homepage direction
