Whiskey Road needed an ecommerce experience that could sell ready-made caps, browse hundreds of patches, and introduce a custom hat program without losing its country-club personality.
01
The challenge
The product system includes hats, patches, collections, accessories, and custom-program leads, so the browsing path had to stay organized while keeping the brand voice visible.
02
The approach
We brought collection browsing, patch detail pages, and the custom-hat inquiry path into one clear storefront rhythm built around fast scanning and strong product imagery.
03
The outcome
- Easier patch discovery
- Clearer custom-order path
- Stronger lifestyle merchandising
